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Alex Ovechkin has a broken left fibula and is expected to be out four to six weeks, an injury that pauses the Washington Capitals superstar captain’s pursuit of Wayne Gretzky’s NHL career goals record. The Capitals updated Ovechkin’s status Thursday after he was evaluated by team doctors upon returning from a three-game trip. The 39-year-old broke the leg in a shin-on-shin collision Monday night with Utah's Jack McBain, and some of his closest teammates knew it was not good news even before Ovechkin was listed as week to week and placed on injured reserve. “Everyone’s bummed out,” said winger Tom Wilson, who has played with Ovechkin since 2013. “We were sitting there saying: ‘This is weird. Like, it’s unbelievable that he’s actually hurt.’ It’s one of those things where like, he’s going to miss games? I’ve been around a long time, and it’s new to me.” Ovechkin in his first 19 seasons missed 59 games — and just 35 because of injury. Durability even while throwing his body around with his physical style is a big reason he is on track to pass Gretzky’s mark of 894 goals that once looked unapproachable. “He doesn’t go out there and just coast around,” Wilson said. “He’s played 20 years every shift running over guys and skating. He’s a power forward, the best goal-scorer ever maybe, and he’s a power forward that plays the game really hard.” Ovechkin surged to the top of the league with 15 goals in his first 18 games this season. He was on pace to break the record and score No. 895 sometime in February. “You know when goal-scorers start scoring, it’s dangerous,” said defenseman John Carlson, who has been teammates with Ovechkin since 2009-10. “There was a bit of that in the downs that everyone was feeling about it too, of course. We see him coming to the rink every day, we know what’s at stake. You never want anyone to get injured, but there’s a lot to it and certainly he was playing his best hockey in years.” AP NHL: https://apnews.com/hub/nhlINDIANAPOLIS — Indiana Gov.-elect Mike Braun on Tuesday pitched his first policy agenda since his November electoral victory — largely reemphasizing his commitment to campaign promises. Braun’s “Freedom and Opportunity Agenda” focuses on tax relief, government efficiency, economic development, public health and quality of life factors like public safety, energy affordability and water cleanliness. A news release indicated Braun wants to bring “historic” tax relief to Indiana families. “As Hoosiers contend with inflation, the State should provide comprehensive tax relief that protects taxpayers from runaway property taxes, supports retirees and families with targeted relief, and reduces the burden on Main Street businesses,” it read. The agenda includes limiting property tax increases 2%-3% annually and “resetting homeowner bills” to pre-pandemic levels. But the state can’t get too heavy-handed. It must abide by a decades-old ruling declaring Indiana’s previous tax system, which wasn’t based on the market, unconstitutional. Braun also wants to ditch state taxes on retirement income, establish farm savings accounts, change the formula used to assess farmland for property taxes, and introduce new sales tax holidays on things like back-to-school supplies. Braun leaned into his business roots in the agenda’s second priority: efficiency. “Unlike the private sector, where real economics incentivizes effectiveness and lower overhead, government at every level has grown unchecked,” the agenda reads. It goes on to suggest new performance metrics and trims of “unnecessary or underperforming” positions and programs. Indiana should also review its regulations to cut outdated requirements and lighten the load for agencies, it says. Braun also hopes to get agencies digital: automate eligibility verification procedures for veteran health care, streamline document processing at the Bureau of Motor Vehicles and create a one-stop portal for farmer services. He’s already gotten started on another bullet point in the list — last month, Braun unveiled plans for a reorganized cabinet focusing on eight policy areas. He also hopes to present a balanced budget that “addresses the state’s deficit while reforming Medicaid spending,” per the release. Braun’s agenda views Indiana’s future prosperity as dependent on educating and developing a skilled workforce. He proposed implementing universal school choice, although Indiana is almost there. A recent hike in the income requirement means all but the state’s wealthiest families qualify for vouchers to private schools. The release also includes increases in teacher base pay, new performance-based pay, a focus on better literacy and math skills, and a dedicated school safety office. Braun also wants to push workforce development, with: a new workforce investment tax credit, a “restructured” Indiana Economic Development Corp, and more regional cooperation for creating jobs. Braun, who was active in the health care arena in the U.S. Senate, hopes to take aim at high prices and increase accessibility — while promoting industry innovation. Indiana faces expanding Medicaid costs and lower-than-expected revenues, however. Braun’s team said there weren’t plans to cut services. Instead, the gov.-elect hopes to find efficiencies to save money. Though states have little control over private employer-employee insurance deals, Braun’s team said he could still impact costs with more aggressive price transparency requirements, prior authorization reforms and pharmacy benefit manager regulations. The agenda also highlights rural health, calling for new incentives to draw health care facilities to rural areas — including obstetrics access— and better telehealth coverage. And it emphasizes continued coverage of pre-existing conditions, proposed a new primary care access revolving loan funding to support new facilities, and mental health treatment reforms intended to lift weight from the criminal justice system. Braun continued his focus on public safety in Tuesday’s agenda. “Hoosier families and communities deserve to know that their safety and security are the top priority of the state government,” it reads. “In today’s interconnected world, national issues like illegal immigration and the flow of illegal drugs like fentanyl and methamphetamine have a real impact on communities across the state and country. Because of the complexity of modern public safety, it is imperative that the State supports our law enforcement officers in the line of duty.” Law enforcement offices could win higher salaries and better benefits packages, more training opportunities and non-discretionary minimum bail requirements for violent crimes. Braun also promised to protect qualified immunity. He also hit at drug trafficking and unauthorized immigration, with proposals for stronger drug distribution penalties, more interdiction powers for state police, sanctuary city ban enforcement and more. The agenda concludes with a push for lower energy costs. “Over the last decade, Hoosiers’ electricity bills have increased dramatically, outpacing the national average,” it says. “Indiana needs strong leadership to navigate these challenges and improve energy accessibility. The Braun administration will ensure that the State has enough affordable and reliable electricity to meet the needs of residents and attract new economic development.” Braun reemphasized commitment to an “all-of-the-above” energy strategy, deregulation and still-development small modular nuclear reactor technology. His team expects combine executive actions, agency-level reforms and legislation to accomplish his priorities, according to the release.
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The team that President-elect Donald Trump has selected to lead federal health agencies in his second administration includes a retired congressman, a surgeon and a former talk-show host. All could play pivotal roles in fulfilling a political agenda that could change how the government goes about safeguarding Americans' health — from health care and medicines to food safety and science research. In line to lead the Department of Health and Human Services secretary is environmental lawyer and anti-vaccine organizer Robert F. Kennedy Jr. Trump's choices don't have experience running large bureaucratic agencies, but they know how to talk about health on TV . Centers for Medicare and Medicaid pick Dr. Mehmet Oz hosted a talk show for 13 years and is a well-known wellness and lifestyle influencer. The pick for the Food and Drug Administration, Dr. Marty Makary, and for surgeon general, Dr. Janette Nesheiwat, are frequent Fox News contributors. Many on the list were critical of COVID-19 measures like masking and booster vaccinations for young people. Some of them have ties to Florida like many of Trump's other Cabinet nominees: Dave Weldon , the pick for the Centers for Disease Control and Prevention, represented the state in Congress for 14 years and is affiliated with a medical group on the state's Atlantic coast. Nesheiwat's brother-in-law is Rep. Mike Waltz , R-Fla., tapped by Trump as national security adviser. Here's a look at the nominees' potential role in carrying out what Kennedy says is the task to “reorganize” agencies, which have an overall $1.7 trillion budget, employ 80,000 scientists, researchers, doctors and other officials, and effect Americans' daily lives: The Atlanta-based CDC, with a $9.2 billion core budget, is charged with protecting Americans from disease outbreaks and other public health threats. Kennedy has long attacked vaccines and criticized the CDC, repeatedly alleging corruption at the agency. He said on a 2023 podcast that there is "no vaccine that is safe and effective,” and urged people to resist the CDC's guidelines about if and when kids should get vaccinated . The World Health Organization estimates that vaccines have saved more than 150 million lives over the past 50 years, and that 100 million of them were infants. Decades ago, Kennedy found common ground with Weldon , 71, who served in the Army and worked as an internal medicine doctor before he represented a central Florida congressional district from 1995 to 2009. Starting in the early 2000s, Weldon had a prominent part in a debate about whether there was a relationship between a vaccine preservative called thimerosal and autism. He was a founding member of the Congressional Autism Caucus and tried to ban thimerosal from all vaccines. Kennedy, then a senior attorney for the Natural Resources Defense Council, believed there was a tie between thimerosal and autism and also charged that the government hid documents showing the danger. Since 2001, all vaccines manufactured for the U.S. market and routinely recommended for children 6 years or younger have contained no thimerosal or only trace amounts, with the exception of inactivated influenza vaccine. Meanwhile, study after study after study found no evidence that thimerosal caused autism. Weldon's congressional voting record suggests he may go along with Republican efforts to downsize the CDC, including to eliminate the National Center for Injury Prevention and Control, which works on topics like drownings, drug overdoses and shooting deaths. Weldon also voted to ban federal funding for needle-exchange programs as an approach to reduce overdoses, and the National Rifle Association gave him an “A” rating for his pro-gun rights voting record. Kennedy is extremely critical of the FDA, which has 18,000 employees and is responsible for the safety and effectiveness of prescription drugs, vaccines and other medical products, as well as overseeing cosmetics, electronic cigarettes and most foods. Makary, Trump’s pick to run the FDA, is closely aligned with Kennedy on several topics . The professor at Johns Hopkins University who is a trained surgeon and cancer specialist has decried the overprescribing of drugs, the use of pesticides on foods and the undue influence of pharmaceutical and insurance companies over doctors and government regulators. Kennedy has suggested he'll clear out “entire” FDA departments and also recently threatened to fire FDA employees for “aggressive suppression” of a host of unsubstantiated products and therapies, including stem cells, raw milk , psychedelics and discredited COVID-era treatments like ivermectin and hydroxychloroquine. Makary's contrarian views during the COVID-19 pandemic included questioning the need for masking and giving young kids COVID-19 vaccine boosters. But anything Makary and Kennedy might want to do when it comes to unwinding FDA regulations or revoking long-standing vaccine and drug approvals would be challenging. The agency has lengthy requirements for removing medicines from the market, which are based on federal laws passed by Congress. The agency provides health care coverage for more than 160 million people through Medicaid, Medicare and the Affordable Care Act, and also sets Medicare payment rates for hospitals, doctors and other providers. With a $1.1 trillion budget and more than 6,000 employees, Oz has a massive agency to run if confirmed — and an agency that Kennedy hasn't talked about much when it comes to his plans. While Trump tried to scrap the Affordable Care Act in his first term, Kennedy has not taken aim at it yet. But he has been critical of Medicaid and Medicare for covering expensive weight-loss drugs — though they're not widely covered by either . Trump said during his campaign that he would protect Medicare, which provides insurance for older Americans. Oz has endorsed expanding Medicare Advantage — a privately run version of Medicare that is popular but also a source of widespread fraud — in an AARP questionnaire during his failed 2022 bid for a U.S. Senate seat in Pennsylvania and in a 2020 Forbes op-ed with a former Kaiser Permanente CEO. Oz also said in a Washington Examiner op-ed with three co-writers that aging healthier and living longer could help fix the U.S. budget deficit because people would work longer and add more to the gross domestic product. Neither Trump nor Kennedy have said much about Medicaid, the insurance program for low-income Americans. Trump's first administration reshaped the program by allowing states to introduce work requirements for recipients. Kennedy doesn't appear to have said much publicly about what he'd like to see from surgeon general position, which is the nation's top doctor and oversees 6,000 U.S. Public Health Service Corps members. The surgeon general has little administrative power, but can be an influential government spokesperson on what counts as a public health danger and what to do about it — suggesting things like warning labels for products and issuing advisories. The current surgeon general, Vivek Murthy, declared gun violence as a public health crisis in June. Trump's pick, Nesheiwat, is employed as a New York City medical director with CityMD, a group of urgent care facilities in the New York and New Jersey area, and has been at City MD for 12 years. She also has appeared on Fox News and other TV shows, authored a book on the “transformative power of prayer” in her medical career and endorses a brand of vitamin supplements. She encouraged COVID-19 vaccines during the pandemic, calling them “a gift from God” in a February 2021 Fox News op-ed, as well as anti-viral pills like Paxlovid. In a 2019 Q&A with the Women in Medicine Legacy Foundation , Nesheiwat said she is a “firm believer in preventive medicine” and “can give a dissertation on hand-washing alone.” As of Saturday, Trump had not yet named his choice to lead the National Institutes of Health, which funds medical research through grants to researchers across the nation and conducts its own research. It has a $48 billion budget. Kennedy has said he'd pause drug development and infectious disease research to shift the focus to chronic diseases. He'd like to keep NIH funding from researchers with conflicts of interest, and criticized the agency in 2017 for what he said was not doing enough research into the role of vaccines in autism — an idea that has long been debunked . Associated Press writers Amanda Seitz and Matt Perrone and AP editor Erica Hunzinger contributed to this report. The Associated Press Health and Science Department receives support from the Howard Hughes Medical Institute’s Science and Educational Media Group and the Robert Wood Johnson Foundation. The AP is solely responsible for all content. This story has been corrected to reflect that the health agencies have an overall budget of about $1.7 trillion, not $1.7 billion. Copyright 2024 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission. Sign up here to get the latest health & fitness updates in your inbox every week!Woman Says She Walked Out of a First Date After the Guy’s Mom Showed Up: ‘I Couldn’t Take It’
HONG KONG, Dec. 28 (Xinhua) -- Hong Kong boasts record highs in both the number of startups locally and their employees in 2024, official statistics showed on Saturday. The number of startups in the Hong Kong Special Administrative Region (HKSAR) hit 4,694 in 2024, up 10 percent year-on-year and approximately 40 percent more than that in 2020, the HKSAR government has announced, citing the latest Invest Hong Kong (InvestHK) data. In 2024, the combined workforce of these startups was nearing 18,000, up 7 percent year-on-year and an increase of around 65 percent over 2020. Alpha Lau, InvestHK's director-general of investment promotion, attributed the robust growth to proactive government measures aimed at supporting the development of emerging sectors and companies. The sectors with the largest increases included "health and medical" as well as "sustainable and green technology," underscoring the effectiveness of the government's investments in innovation and green energy, she said. Moreover, to attract international startup accelerators with proven track records to Hong Kong, the HKSAR government has unveiled plans to launch the I&T Accelerator Pilot Scheme with a funding allocation of 180 million Hong Kong dollars (23.19 million U.S. dollars) at a one-to-two matching ratio between the government and the institution. To enhance Hong Kong's business environment, InvestHK said it will continue to promote the edges of operating in Hong Kong to potential investors and businesses worldwide through its network of 34 global offices. InvestHK plans to open a new office in Turkey in the first quarter of 2025 to create more opportunities for Hong Kong. The initiative is part of a broader strategy to expand the agency's international outreach, including engagement with countries under the cooperation framework of the China-proposed Belt and Road Initiative.None
Today, the Nigerian Exchange Group (NGX) stands as a hub for over 160 listed companies, with a total market capitalization of N58.91 trillion as of November 2024. Among these, only a select few surpass the $1 billion valuation milestone, showcasing the strength and resilience of Nigeria’s top-performing firms. Leading the market are giants like Airtel Africa, Dangote Cement, and BUA Foods, collectively valued at over N20 trillion, which represents nearly 40% of the NGX’s total market capitalization. Related Stories Nigeria’s Anthony Chiejina and others featured in ‘2024 world most influential communications executives’ Dangote Wins ECOWAS’ Manufacturing Brand of the Year Award Behind these billion-dollar companies are directors of marketing and communications. These leaders play a vital role in driving revenue growth, fostering industry partnerships, and ensuring their brands thrive in competitive and volatile markets. Their innovative strategies and ability to manage crises effectively have positioned their companies for sustained success while building trust among stakeholders. This article highlights 10 marketing and communications leaders who lead the expert teams reshaping Nigeria’s corporate landscape. From managing brand narratives to leveraging data-driven strategies, they have become the driving force behind some of the country’s most valuable and influential companies. Tolu Alero Ladipo- Group Head of Marketing/Corporate Comms UBA Market cap-N1.1 trillion Tolu Alero Ladipo is a seasoned marketing professional with extensive experience in corporate communications, marketing strategy, and customer experience. She is currently the Group Head of Marketing and Corporate Communications at UBA Group, a role she has held since April 2023. Prior to UBA, she was the Executive Head of Marketing and Customer Experience at Old Mutual Nigeria, where she led marketing efforts from August 2018 to July 2023. Tolu has also worked in senior marketing roles at United Bank for Africa (UBA) and Smile Communications Nigeria, building brand strategies and executing impactful campaigns. Tolu holds a Master of Laws (LLM) in International Trade from the University of Essex (2001-2002), a Bachelor of Law (BL) from The Nigerian Law School (2004-2005), and a Bachelor of Laws (LLB) from the University of Northumbria, Newcastle (1998-2001). Her expertise spans strategic marketing, advertising, and customer relationship management. As of November 22, 2024, UBA’s market capitalization reached N1.1 trillion, fueled by strong Q3 2024 performance. Interest income, which accounted for 77% of gross earnings, saw notable growth. Despite a 19% decline in Q3, interest income from loans and advances contributed 40.4% of total interest income for the quarter and 37% for the nine-month period. Oyinade Adegite (Ogunade)- Chief Communications GTCO Market cap: N1.6 trillion Oyinade Adegite (Ogunade) is the Chief Communication Officer at GTCO Plc, a role she has held since July 2021. She is responsible for developing and implementing the brand and communication strategy for one of Africa’s largest financial services groups. With over 20 years of experience in banking, strategy, and communication, she is widely recognized as a leading growth strategist in the finance sector. From 2012 to 2022, Oyinade served as Head of Corporate Communication at GTBank, where she spearheaded marketing initiatives that drove significant revenue growth and customer acquisition across multiple African markets. Between 2009 and 2011, she worked at Stanbic IBTC as Global Markets Head, specializing in interest rate sales and structuring. Earlier in her career, she gained experience in treasury and upstream energy roles at GTBank between 2003 and 2006. Oyinade holds a Master’s degree in Finance and Management from Cranfield University (2006–2007) and a Bachelor’s degree from the University of Lagos (1997–2000). She is passionate about leveraging strategic communication to enhance corporate reputation, foster trust, and deliver meaningful impact. GT Holding ranks ninth with a valuation of N1.60 trillion, representing 2.5% of the total equity market. The company’s stock saw a 7% price appreciation. Olarewaju Daramola-General Manager, Commercial Aradel Holdings Market cap- N2.2trillion Olarewaju Daramola is a seasoned professional with over 31 years of experience in the oil and gas industry, holding senior roles across Nigeria, Australia, and the Netherlands. His expertise spans commercial operations, government relations, opportunity maturation, contracts and agreements, acquisitions, and divestment deals. He joined Aradel Holdings in September 2021, bringing his vast knowledge and leadership to drive the company’s commercial strategy and operational excellence. Daramola holds a First-Class Bachelor’s degree in Computer Engineering from Obafemi Awolowo University, a Master’s degree in Computer Science from the University of Lagos, and an MBA from Rushmore University. Prior to Aradel, he served as Gas Planning and Optimisation Manager for Shell Nigeria, where he played a pivotal role in the development and implementation of the country’s gas strategy, business planning, and gas advocacy. He also served as Non-Operated Venture Manager, overseeing governance, marginal fields management, divestment transactions, and commercial agreements, solidifying his reputation as a transformational leader in the industry. Oyindamola Fashogbon- Head Brand Marketing/Corp Comms Transcorp Power Market Cap – N2.69 trillion Oyindamola Fashogbon is a distinguished marketing and communications professional, recognized as one of the Top 35 Under 35 Marketing and Communication Professionals. With over six years of experience spanning corporate communications, integrated marketing, and brand management, she has made significant contributions across industries, including technology, energy, and aviation. Before joining Transcorp Power in August 2024, Oyindamola worked at Quidax, Cavista Holdings, and Dataleum, contributing significantly to the success of brands like Airtel, Nokia, and Nestlé. Her extensive background also includes roles at Green Africa and Noah’s Ark Communications, where she developed and executed impactful marketing campaigns. Oyindamola holds a Postgraduate Degree in Business Administration from the National Open University of Nigeria, an Award in Applied Marketing from the Chartered Institute of Marketing (with distinction), and certifications in Brand Management and Data Science. She also has a Higher National Diploma in Estate Management from YABATECH. Transcorp Power, listed in 2023, represents 4% of the market capitalization with a stock price of N359, although it experienced a 19% decline in share price during the quarter. Yvonne Afe- Director External Affairs & Social performance Seplat Energy Market Cap– N3.3 trillion Yvonne Afe has over 24 years of extensive experience in marketing and communications across various industries, including telecommunications, FMCG, and financial services. She joined Seplat Energy in May 2023 as Director of External Affairs, where she is responsible for managing Seplat’s global reputation, external relations, and corporate social responsibility initiatives. Prior to Seplat, Yvonne held senior roles at Access Bank, where she served as Head of Marketing Communications from May 2022 to June 2023 and Group Head of Retail Marketing & Analytics from April 2019 to May 2022. Yvonne’s earlier experience includes serving as Head of Corporate Communications at Diamond Bank, Marketing Manager at MultiChoice, and Brand Manager at Cadbury Nigeria. She also worked as Senior Manager for Brand Assets and Activations at Airtel Nigeria and Senior Brand Manager at Coca-Cola Nigeria, where she developed and executed various brand strategies and consumer promotions. Afe holds a Master of Business Administration (MBA) from the Imperial College Business School and a Diploma in Direct Marketing from The Institute of Direct and Digital Marketing. She has a Bachelor of Education (B.Ed.) in English/Language Arts Teacher Education from the University of Port Harcourt (1992–1996). Seplat Energy, with a market capitalization of N3.3 trillion , is a major player in Nigeria’s oil and gas sector. Its recent $1.28 billion acquisition of ExxonMobil’s Nigerian assets strengthened its market position, with its share price surging 146.75% year-to-date, reflecting strong investor confidence. Onyinye Ikenna-Emeka- Chief Marketing Officer MTN Nigeria Market cap –N3.6 trillion With over 23 years of experience spanning telecommunications, logistics, and education, Onyinye Ikenna-Emeka is a business leader renowned for crafting innovative strategies, expanding markets, and fostering talent development. Her academic journey reflects a commitment to excellence, with an MBA in General Management from Alliance Manchester Business School (2008-2010) and a BSc in Geology from the University of Calabar (1994-1997). She has further honed her expertise through executive programs at Columbia Business School (Business to Business Marketing, 2014) and Harvard Business School (Strategic Negotiations, 2012). At MTN, Onyinye has made a significant impact by developing profitable business models for enterprise and digital initiatives, serving SMEs, large organizations, and multinationals. As General Manager, Enterprise Sales, she led nationwide efforts, achieving consistent year-on-year growth and driving market expansion. Her ability to oversee go-to-market models has nurtured emerging products into mature, revenue-generating engines. Onyinye Ikenna-Emeka is an accomplished international speaker on leadership, commercial strategies, and technology. She serves as guest faculty at Tekedia Institute and PearlMutual Academy, co-founded theOIEhub, and is a John Maxwell-certified leader. Additionally, she is on the boards of two Nigerian startups, a member of the Forbes Business Development Council, and a doctoral student at Cranfield University, UK. MTN Nigeria, with a market capitalization of $2.19 billion (N3.67 trillion), represents 6.21% of the equity market. Despite a $462.81 million (N713.63 billion) pre-tax loss due to naira devaluation, it generated $1.53 billion (N2.37 trillion) in service revenue in the first nine months of 2024, demonstrating strong resilience. Adewunmi Desalu – Group Head of Corporate Communications, BUA Foods Plc Market Cap – N7.10 trillion Adewunmi Desalu is a dynamic marketing and communications leader with over two decades of experience spanning the food production, financial services, luxury retail, and advertising industries. Currently serving as the Group Head of Corporate Communications at BUA Foods Plc, she oversees strategic initiatives that enhance brand visibility, reputation management, and stakeholder engagement for one of Nigeria’s leading food companies. Adewunmi’s career began with a foundation in public health, earning a Bachelor’s degree from Babcock University, where she served as President of the Department of Health Sciences and an advisor to the Student Association Executives. Her transition into marketing and communications saw her excel in the financial sector, where she contributed to innovative communication strategies and rebranding initiatives at Guaranty Trust Bank and Wema Bank, setting industry standards in customer engagement. At BUA Foods Plc, Adewunmi plays a core role in driving the company’s growth, ensuring it maintains its position as a market leader. Notably, BUA Foods is has a market capitalization of N7.10 trillion, representing approximately 13% of the market. Emeka Oparah-VP Corporate Communications & CSR at Airtel Africa Market Cap – N8.10 trillion With over 25 years of distinguished experience, Emeka Oparah is a crisis communication expert, rebranding veteran, and leadership transition strategist. As Vice President, Corporate Communications & CSR at Airtel Africa, he oversees media relations, government affairs, and impactful social investment initiatives. Emeka is renowned for his expertise in navigating complex transitions, having successfully managed seven leadership changes and six brand transformations at Airtel Nigeria, guiding the company through seamless rebranding phases from Econet Wireless to its current identity. His career spans journalism, advertising, public relations, and corporate social responsibility, with key roles in organizations like Cadbury Nigeria. Emeka holds a BA (Hons.) in Mass Communications from the University of Nigeria, Nsukka, where he graduated top of his class, and a Postgraduate Diploma in International Public Relations. A member of professional bodies such as NIPR, IPRA, and APCON, he has honed his skills through global leadership and communications programs. Currently, Emeka collaborates with teams across Airtel Africa’s 14 markets, championing digital inclusion and educational access for underprivileged children. His passion for storytelling, sustainability, and strategic communication continues to position Airtel as a transformative force in Africa. Airtel Africa overtook MTN Nigeria in Q3 2024 to become Nigeria’s second most valuable company, with a market capitalization of N8.10 trillion. Anthony Chiejina- Group Chief Branding and Communications Officer Dangote Group Market Cap – N8.15 trillion Anthony Chiejina is an accomplished communications professional with a rich academic and career background. He earned a B.Sc (Hons) in Mass Communication from the University of Lagos in 1981, graduating with Second Class Upper honors. He furthered his education with an M.Sc in Industrial Relations & Personnel Management from the same university in 1984, followed by an M.A. in Organizational Analysis & Behaviour from the University of Lancaster, UK, in 1988, and an M.A. in Development Studies from the Institute of Social Studies (ISS) in The Hague, Netherlands, in 1994. Chiejina’s career spans journalism and corporate communications. He held editorial roles as Associate Editor and Deputy Editor at African Economic Digest in London and African Concord in Lagos before transitioning to banking. He served as Assistant General Manager at Zenith Bank Plc and Deputy General Manager at Oceanic Bank International Plc, where he led corporate communications. Currently, as Group Chief Branding and Communications Officer at Dangote Industries Limited, he drives strategic communication across the Group’s Pan-African operations. A Salzburg Fellow, Chiejina has received prestigious scholarships and academic honors. He is also a Fellow of the Oxford University Centre of Corporate Reputation and an active member of several professional organizations, including ASPN and the IoD. As of October 31, 2024, Dangote Cement is Nigeria’s second most valuable company, with a market capitalization of N8.15 trillion. Note: The personalities featured in this compilation have been carefully selected by a distinguished panel of editors, experts, and analysts at Nairametrics. It is important to note that none of the individuals listed have solicited their inclusion. While this list aims to be comprehensive, it is by no means exhaustive; numerous other contributors have played significant roles in advancing the marketing and communications sector in Nigeria. This compilation is exclusive to Nairametrics and may be updated periodically to reflect changes and advancements in the field. Feedback will be appreciated.Bringing back the family doctor: A remedy for modern healthcare gapsIndustrial b2b player revives listing ambition
South Korea’s joint investigation unit has formally requested an arrest warrant for suspended President Yoon Suk Yeol in connection with his brief imposition of martial law earlier this month. The request, confirmed by an official on Monday, marks an unprecedented development in the country’s political history. Investigation into Martial Law Declaration The joint probe by police and the Corruption Investigation Office for High-ranking Officials (CIO) is examining whether Yoon’s martial law declaration on December 3 constituted insurrection. Despite multiple summons for questioning, Yoon has not cooperated with investigators, prompting the arrest warrant request. This is the first time in South Korea’s history that an arrest warrant has been sought for a sitting president. A Seoul court is expected to decide whether to issue the warrant following the request. Notably, insurrection is among the limited charges for which a South Korean president does not enjoy immunity. Legal Challenges and Defense For Yoon Suk Yeol Yoon Kab-keun, a lawyer representing the suspended president, expressed skepticism over the jurisdiction of the anti-corruption agency in this case. “The anti-corruption agency has no authority to investigate insurrection charges,” Yoon Kab-keun told Yonhap News Agency. President Yoon Suk Yeol was impeached by parliament earlier this month, leading to his suspension from presidential duties. The impeachment followed his decision to briefly impose martial law, during which masked troops equipped with rifles, body armor, and night-vision gear entered parliament. Yoon Suk Yeol Martial Law Declaration The declaration sparked intense resistance from parliamentary staff, who attempted to counter the troops using fire extinguishers. The martial law decree lasted only a few hours before being overturned by a parliamentary vote, prompting Yoon to rescind the order. The episode shocked the nation, which has been a democracy since the 1980s. It also raised concerns among South Korea’s international allies, including the United States, as well as key trading partners in Asia’s fourth-largest economy. A Constitutional Court trial is underway to determine whether Yoon will be reinstated or permanently removed from office. The court has up to 180 days to reach a decision. During the first preparatory hearing last Friday, Yoon’s legal team requested a delay to allow more time for preparation. However, the court denied the request, citing the need for swift proceedings. The next hearing is scheduled for January 3. Also Read: Bangladeshi Americans Appeal To Trump To Protect Religious Minorities Amid Rising ViolenceBrand journalism has emerged as a powerful tool for tourism businesses to engage with modern travellers, especially within Sri Lanka’s rapidly evolving tourism industry. Blending corporate messaging with journalistic storytelling, brand journalism enables tourism brands to forge stronger connections with travellers, offering authentic and inspiring narratives that go beyond traditional promotional content. This article examines the growing influence of brand journalism in Sri Lanka’s tourism sector, highlighting its role in shaping brand perception, fostering trust, and driving consumer engagement. Through case studies, theoretical insights, and an exploration of the digital transformation in Sri Lanka, the paper underscores the transformative potential of brand journalism in enhancing the visibility and appeal of the country as a premier tourist destination in the global market. Sri Lanka’s tourism industry has long been a cornerstone of the nation’s economy, contributing significantly to its GDP and employment. The country’s diverse attractions, ranging from ancient ruins and tea plantations to pristine beaches and wildlife sanctuaries, have made it a sought-after destination for international travellers. However, the dynamics of tourism marketing have shifted considerably in recent years, driven by the rise of digital technology and changing consumer behaviours. Traditional marketing strategies, such as print advertising, television commercials, and promotional brochures, are no longer sufficient to engage modern travellers who seek authenticity, transparency, and a deeper connection with the destinations they visit. This evolution has paved the way for brand journalism, an approach that integrates storytelling techniques from journalism with the objectives of corporate branding. In the context of tourism, brand journalism enables companies to craft compelling narratives that resonate with travellers’ aspirations, emotions, and values, ultimately driving stronger engagement and loyalty. In Sri Lanka, where the tourism industry is deeply intertwined with the country’s cultural and natural heritage, brand journalism presents a unique opportunity to elevate the nation’s appeal by telling stories that inspire and captivate potential visitors. This article explores the role of brand journalism in Sri Lanka’s tourism industry, highlighting its effectiveness in fostering trust, enhancing brand perception, and creating meaningful connections with travellers. The Concept of Brand Journalism in Sri Lanka’s Tourism Industry Brand journalism represents a shift in how tourism brands communicate with their audience, moving away from traditional promotional content toward a more narrative-driven approach. In the Sri Lankan tourism industry, brand journalism has become an essential tool for highlighting the country’s rich cultural heritage, diverse landscapes, and unique travel experiences. By focusing on storytelling, tourism brands can create content that not only promotes their offerings but also engages travellers on an emotional level. For example, instead of merely advertising a hotel or resort, a tourism brand might share the story of a local artisan whose craft has been passed down through generations, providing travellers with a deeper understanding of the cultural significance of their destination. This narrative-driven approach allows tourism brands to connect with travellers in a more meaningful way, fostering a sense of trust and loyalty that goes beyond the traditional transactional relationship. In Sri Lanka, where the tourism industry is characterized by its unique blend of history, culture, and natural beauty, brand journalism provides an opportunity for brands to differentiate themselves in a competitive market by telling stories that resonate with travellers’ values and aspirations. In Sri Lanka’s context, brand journalism in tourism also serves to convey the island’s stories to a global audience. Whether it is through videos, blogs, social media, or podcasts, tourism brands are tapping into the power of digital storytelling to showcase Sri Lanka’s hidden gems, cultural festivities, wildlife, and wellness experiences. These stories often go beyond promoting a destination—they evoke emotions, ignite curiosity, and give travellers a glimpse of what makes Sri Lanka unique. By weaving narratives around the experiences that travellers will encounter, from the ancient rock fortress of Sigiriya to the surf-friendly beaches of Arugam Bay, brand journalism creates an inviting portrayal of Sri Lanka as a destination filled with adventure, discovery, and serenity. Brand Journalism vs. Traditional Tourism Marketing The transition from traditional tourism marketing to brand journalism reflects a broader shift in the way travellers engage with brands and make decisions about their travel experiences. Traditional tourism marketing often focuses on direct promotional tactics, such as glossy advertisements, discounts, and deals that encourage travellers to book their trips. While effective in certain contexts, these methods tend to prioritize short-term sales over long-term engagement and loyalty. Brand journalism, on the other hand, places the traveller at the centre of the narrative, creating stories that highlight the human experience of travel. This approach is especially relevant in the tourism industry, where travellers are increasingly looking for more than just a destination—they want meaningful experiences that connect them to local cultures, communities, and environments. In Sri Lanka, the distinction between traditional marketing and brand journalism can be seen in the way tourism brands approach their messaging. Traditional tourism marketing might emphasize the physical attributes of a destination, such as the luxury of a hotel or the beauty of a beach. Brand journalism, however, takes a more nuanced approach by telling the stories of the people and places that make these destinations special. For example, instead of simply promoting a luxury resort in Sri Lanka’s hill country, brand journalism might focus on the story of the local tea farmers who supply the resort’s tea, highlighting their sustainable practices and the impact of tourism on the community. This type of storytelling not only promotes the resort but also creates a connection between the traveller and the local culture, enhancing the overall travel experience. This shift from a product-focused to a narrative-focused approach is particularly important in Sri Lanka, where travellers are increasingly seeking authentic and immersive experiences. Brand journalism allows tourism brands to meet this demand by creating content that reflects the values and aspirations of their audience, fostering deeper engagement and long-term loyalty. The Role of Digital Platforms in Brand Journalism for Sri Lankan Tourism The proliferation of digital platforms has had a transformative impact on the way tourism brands in Sri Lanka engage with travellers. With the rise of social media, blogs, and online video platforms, tourism brands now can reach a global audience with their stories, offering travellers a glimpse of what awaits them in Sri Lanka. Digital platforms also provide an interactive and dynamic environment where tourism brands can engage directly with travellers, respond to questions, and share updates in real time. This level of engagement is particularly valuable in the tourism industry, where travellers often seek information and inspiration before making their travel decisions. In Sri Lanka, digital platforms have become a key component of brand journalism strategies for tourism brands. Social media platforms such as Instagram and Facebook are widely used to share visually stunning content that showcases Sri Lanka’s natural beauty, cultural heritage, and unique travel experiences. For example, a travel brand might share a series of Instagram posts featuring breathtaking images of Sri Lanka’s coastal landscapes, accompanied by short stories about the local fishermen who have been practicing their craft for generations. These types of posts not only promote the destination but also provide a deeper connection to the local culture, making the travel experience more meaningful for the audience. YouTube and video-based platforms have also become important tools for tourism brands in Sri Lanka to implement brand journalism. Through documentary-style videos, virtual tours, and personal travel stories, tourism brands can offer travellers an immersive experience that allows them to explore Sri Lanka from the comfort of their own homes. These videos often go beyond simple promotional content, focusing instead on the stories of the people, places, and experiences that define Sri Lanka as a travel destination. By providing travellers with a more personal and authentic view of what Sri Lanka has to offer, brand journalism on digital platforms helps build trust and credibility, encouraging travellers to choose Sri Lanka for their next adventure. Additionally, blogs and travel websites have become powerful tools for tourism brands in Sri Lanka to share long-form content that dives deeper into the stories behind the destinations. For example, a travel blog might feature an in-depth article about the cultural significance of Sri Lanka’s ancient temples, complete with interviews with local historians and insights into the history and traditions that make these sites so special. This type of content not only provides valuable information for travellers but also positions the brand as a trusted source of knowledge and expertise. Building Trust and Credibility Through Brand Journalism in Tourism Building trust and credibility is essential for any brand, but it is particularly important in the tourism industry, where travellers are often making significant investments in their experiences. In Sri Lanka, where the tourism industry is highly competitive, brand journalism provides tourism brands with a powerful tool for establishing themselves as trusted sources of information and inspiration. By focusing on storytelling rather than traditional promotional messages, tourism brands can create content that feels authentic, informative, and engaging, helping to build trust with their audience. Brand journalism allows tourism brands to showcase the values and principles that guide their operations, whether it be a commitment to sustainability, support for local communities, or efforts to promote responsible tourism. For example, a Sri Lankan eco-tourism company might use brand journalism to share the stories of the local conservation efforts they support, highlighting the positive impact that tourism can have on the environment. This type of storytelling not only promotes the brand but also helps build credibility with travellers who are looking for responsible and ethical travel options. In addition to building trust with travellers, brand journalism can also help tourism brands foster a sense of loyalty and community among their audience. By sharing stories that resonate with travellers’ values and aspirations, tourism brands can create a deeper emotional connection with their audience, encouraging repeat visits and positive word-of-mouth referrals. In a market like Sri Lanka, where competition is fierce and travellers have many options to choose from, brand journalism provides a way for tourism brands to stand out by building lasting relationships with their audience based on trust and credibility. Case Studies of Successful Brand Journalism in Sri Lanka’s Tourism Sector Several Sri Lankan tourism brands have successfully adopted brand journalism to enhance their reputation and connect with travellers in a more meaningful way. One example is Sri Lankan Airlines, which has used brand journalism to strengthen its brand image and build customer loyalty. The airline has created content that goes beyond traditional advertising by telling the stories of travellers, highlighting cultural experiences, and showcasing its commitment to sustainability. Through blog posts, videos, and social media updates, Sri Lankan Airlines has positioned itself not only as a means of transport but as a storyteller that connects travellers with the unique experiences of Sri Lanka. Similarly, the tourism boards of Sri Lanka have also utilized brand journalism to enhance the appeal of Sri Lanka as a tourist destination. Campaigns like ‘So Sri Lanka’ have effectively tapped into the power of storytelling to promote the island’s unique experiences, from its diverse wildlife to its ancient heritage. By focusing on the stories of the people, places, and experiences that define Sri Lanka, these campaigns have successfully positioned the country as a destination for travellers seeking authentic and transformative experiences. ALMA.Shameem Senior Lecturer in Marketing Management Department of Marketing Management South Eastern University of Sri Lanka almashameem@gmail,com Prof. Sivesan Sivanandamoorthy Programme Head / Tourism and Hospitality Unit University of Jaffna S.Thowfeek Ahamed Senior Lecturer in Management Department of Management SLIATE – Hardy Ampara
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