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The male grooming landscape has been steadily growing . These days, it’s not uncommon to see more men uploading #GRWM (Get Ready With Me) videos on social media as they embrace skincare routines, get aesthetic treatments done, seek professional grooming services and even dabble with makeup. And it’s largely thanks to the prevalence of Asian male celebrities in the limelight . These K-drama and K-pop stars have made clear, blemish-free skin desirable, shared Dr Rachel Ho, an aesthetic doctor at La Clinic. This growing awareness has also made it more acceptable for guys to use makeup to present a better image of themselves, added makeup artist, Lasalle Lee. Here, CNA Lifestyle looks back at the top grooming trends of 2024. 1. GOING BEYOND FACIAL CLEANSERS In the realm of skincare, “the momentum in 2024 is particularly notable”, said Shinji Yamasaki, co-founder and CEO of homegrown brand, Re:erth. At Re:erth, the team has noticed an 80 per cent growth in its male customer base. A post shared by RE:ERTH GROOMING (@reerth.grooming) Moving beyond the bare minimal of just cleansers, Yamasaki has observed that more Singaporean men are adopting a variety of skincare products to achieve healthy skin. These include moisturisers and targeted treatment products to address specific skin concerns, such as acne and ageing. But that’s not all. Yamasaki also shared that some men are incorporating other skincare products, like exfoliants, face masks and even pimple patches. All these reflect Singaporean men’s “growing interest in comprehensive skincare routines”. 2. PROFESSIONAL HAIR REMOVAL SERVICES A post shared by Sugar(ed) Singapore – SUGARING (@sugaredsg) “Hair removal for men has become increasingly destigmatised and there now seems to be a shift from the ‘quick and easy’ clippers or razor to a more qualitative finish,” shared Jasmine Yong, founder of Sugar(ed), Singapore’s first professional body-sugaring studio specialising in hair removal services. According to Yong, she has seen a 12 per cent growth in Sugar(ed)’s male clientele, especially between the ages of 26-35 years. “This shows that the younger professionals are much more into grooming than a few years ago.” The most popular hair removal services at Sugar(ed) are the Manzilian (their version of the Boyzilian), followed by underarms. Added Yong: “Younger men today tend to pay more attention to grooming and are more open to exploring grooming practices traditionally associated with women.” 3. DABBLING IN MAKEUP Men wearing makeup isn’t completely new. Just look at celebrities like Jared Leto and Johnny Depp who have no qualms wearing eyeliner, and it’s not because they’re walking the red carpet. A post shared by JUNGSAEMMOOL Beauty 정샘물뷰티 (@jsmbeauty_) And while Singapore is still considered fairly conservative in this aspect, as compared to men in other Asian countries like Japan, South Korea, there is a growing number of Singaporean men who are willing to dabble in makeup these days. According to Lee, it’s usually younger men, between the ages of 18 to 25 years, who are open to trying and willing to put in the effort to care about their personal presentation. Actor and influencer Braven Yeo and musician Kevin Brendan regularly share on their socials #GRWM videos, and yes, it includes makeup application too. A post shared by K E V I N B R E N D A N (@kevinsbrendan) Men wearing makeup isn’t about being feminine. Instead, Lee shared that makeup, like clothes, can help improve one’s appearance, which in turn boosts confidence. For those keen to try, Lee, who works regularly with male celebrities like Pierre Png, Elvin Ng, Romeo Tan and Herman Keh, advised starting simple: Concealer to cover dark undereye circles and post-acne marks, cushion foundation to even out the skin tone and a brow pencil to make brows look fuller. 4. LETTING THEIR NAILS DO THE TALKING Giving new meaning to the word “manicure”, we’re also seeing increasingly more men spotting painted nails. And it’s more than just having a nice colour, it’s showcasing nail art on their digits too. A post shared by 디스패치 스타일 (@dispatch_style) Stray Kids’ Hyunjin regularly spots coloured nails, while BigBang’s G-Dragon recently showed off his nail art for his solo comeback, Power. These celebrities are breaking gender norms, making it acceptable for men to wear colour on their nails. 5. BRO-TOX AND MORE When it comes to men and aesthetic treatments, “the perceptions and standards of beauty have evolved in the last decade”, shared Dr Ho. And the reasons are multifaceted, from increased accessibility and treatment options with minimal downtime, to shifts in attitudes reducing the stigma in doing aesthetic treatments. In the past year, Dr Ho has seen about 30 per cent more male patients, ranging from professionals and engineers to students, with most of them between the ages of 25 to 40 years. And the service that many of them come in for is Botox, affectionately dubbed “Bro-tox” (Botox for men). “More people are recognising that the results of Botox injections can be personalised, and that the outcomes don’t always have to be stiff or frozen. My male patients who ask for Botox want natural looking results and this gentler approach to Botox, sometimes called ‘Baby Botox’ is warming up to them,” explained Dr Ho. Besides Botox, other popular aesthetic treatments among men, shared Dr Ho, include fractional CO2 laser to treat acne scars and hyperpigmentation treatments to address dark spots, especially from sun damage and post-acne. GROOMING TRENDS FOR 2025 With Singaporean men increasingly becoming more invested in their looks, 2025 looks set to be another year where the men do get it. “More men will view grooming as essential for both personal and professional success,” said Yamasaki. A post shared by RE:ERTH GROOMING (@reerth.grooming) In aesthetics, Dr Ho expects to see an increase in regenerative treatments that utilise actives like PDRN (polynucleotide) and exosomes. “These treatments activate the skin’s natural healing processes to rejuvenate and repair signs of ageing and damage.” Added Dr Ho: “The category of regenerative treatments has been gaining traction in Singapore in the recent years, and as more men warm up to aesthetic treatments, the idea of enhancing the skin’s ability to regenerate itself for younger looking skin is more likely to appeal to them.” The focus on caring for one’s appearance will also see continued investment in skincare. “As convenience remains a priority, science-backed products that offer multiple benefits, such as SPF combined with moisturising properties or lightweight, non-comedogenic formulations that provide anti-ageing effects, are likely to gain popularity,” explained Yamasaki. In short, multi-functional products will be highly sought after, as men appreciate simplicity and such products will seamlessly fit into streamlined routines, Yamasaki added.
COP29 deal clinched, what are countries saying?
All three major US indices scored records, with the Dow Jones Industrial Average finishing above 45,000 for the first time. "The market at this point is looking for excuses to go up, and there's not really anything that might work against that narrative," said Steve Sosnick of Interactive Brokers. "Over the last couple of days, it's managed to ignore all sorts of inconvenient things and decided that the situation in France doesn't matter for them," Sosnick said of the stock market. "The situation in Korea doesn't matter." South Korea's stock market fell less than feared and the won rebounded from earlier losses after President Yoon Suk Yeol swiftly reversed a decision to impose martial law. In Europe, Paris stocks managed to advance as France's government faced looming no-confidence votes. Late Wednesday in Paris, French lawmakers voted to oust the government of Prime Minister Michel Barnier after just three months in office, pushing the country further into political uncertainty. For the first time in over sixty years, the National Assembly lower house toppled the incumbent government, approving a no-confidence motion that had been proposed by the hard left but which crucially was backed by the far-right headed by Marine Le Pen. "Political turmoil in both France and South Korea provide a uncertain backdrop for global markets, with the likely removal of both Barnier and Yoon bringing the potential for both countries to find a fresh direction," said Joshua Mahony, chief market analyst at Scope Markets. Thomas Mathews, head of Asia-Pacific markets at Capital Economics, said the losses in Seoul could have been "much worse" had the president not aborted his plan. "Rarely does a combined sell-off in a country's stocks, bonds and currency feel like a relief rally," he said. Oil prices turned lower after surging around 2.5 percent Tuesday, mainly after the United States sanctioned 35 companies and ships it accused of involvement with Iran's "shadow fleet" illicitly selling Iranian oil to foreign markets. Major producers at the OPEC+ grouping led by Saudi Arabia and Russia were set to meet Thursday to discuss extending output limits. Back in New York, major indices were led by the Nasdaq, which piled on 1.3 percent to finish at a third straight record. Wednesday's gains came after payroll firm ADP said US private-sector hiring in November came in at a lower-than-expected 146,000 jobs, while a survey from the Institute for Supply Management showed weaker sentiment than expected in the services sector. But the lackluster data boosts expectations that the Federal Reserve will cut interest rates later this month. At a New York conference, Federal Reserve Chair Jerome Powell refrained from tipping his hand, but he "didn't say anything that would scare the market," said Briefing.com analyst Patrick O'Hare. O'Hare noted that Wednesday's gains were led by large tech names such as Nvidia and Microsoft, which are major AI players. The boost followed strong results from Salesforce, which was the biggest gainer in the Dow with an 11 percent jump. New York - Dow: UP 0.7 percent at 45,014.04 (close) New York - S&P 500: UP 0.6 percent at 6,086.49 (close) New York - Nasdaq Composite: UP 1.3 percent at 19,735.12 (close) London - FTSE 100: DOWN 0.3 percent at 8,335.81 (close) Paris - CAC 40: UP 0.7 percent at 7,303.28 (close) Frankfurt - DAX: UP 1.1 percent at 20,232.14 (close) Seoul - Kospi Index: DOWN 1.4 percent at 2,464.00 (close) Tokyo - Nikkei 225: UP 0.1 percent at 39,276.39 (close) Hong Kong - Hang Seng Index: FLAT at 19,742.46 (close) Shanghai - Composite: DOWN 0.4 percent at 3,364.65 (close) Euro/dollar: UP at $1.0510 from $1.0509 on Tuesday Pound/dollar: UP at $1.2702 from $1.2673 Dollar/yen: UP at 150.56 yen from 149.60 yen Euro/pound: DOWN at 82.71 from 82.92 pence Brent North Sea Crude: DOWN 1.8 percent at $72.31 per barrel West Texas Intermediate: DOWN 2.0 percent at $68.54 per barrel burs-jmb/jgc
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