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“Barbenheimer” was a phenomenon impossible to manufacture. But, more than a year later, that hasn’t stopped people from trying to make “Glicked” — or even “Babyratu” — happen. The counterprogramming of “Barbie” and “Oppenheimer” in July 2023 hit a nerve culturally and had the receipts to back it up. Unlike so many things that begin as memes, it transcended its online beginnings. Instead of an either-or, the two movies ultimately complemented and boosted one another at the box office. This combination of images shows promotional art for "Gladiator II," left, and "Wicked." And ever since, moviegoers, marketers and meme makers have been trying to recreate that moment, searching the movie release schedule for odd mashups and sending candidates off into the social media void. Most attempts have fizzled (sorry, “Saw Patrol” ). This weekend is perhaps the closest approximation yet as the Broadway musical adaptation “Wicked” opens Friday against the chest-thumping sword-and-sandals epic “Gladiator II.” Two big studio releases (Universal and Paramount), with one-name titles, opposite tones and aesthetics and big blockbuster energy — it was already halfway there before the name game began: “Wickiator,” “Wadiator,” “Gladwick” and even the eyebrow raising “Gladicked” have all been suggested. “'Glicked' rolls off the tongue a little bit more,” actor Fred Hechinger said at the New York screening of “Gladiator II” this week. “I think we should all band around ‘Glicked.’ It gets too confusing if you have four or five different names for it.” As with “Barbenheimer," as reductive as it might seem, “Glicked” also has the male/female divide that make the fan art extra silly. One is pink and bright and awash in sparkles, tulle, Broadway bangers and brand tie-ins; The other is all sweat and sand, blood and bulging muscles. Both films topped Fandango’s most anticipated holiday movie survey, where 65% of respondents said that they were interested in the “Glicked” double feature. Theaters big and small are also pulling out the stops with movie-themed tie-ins. B&B Theaters will have Roman guards tearing tickets at some locations and Maximus popcorn tubs. Marcus Theaters is doing Oz photo ops and friendship bracelet-making. Alamo Drafthouse is leaning into the singalong aspect (beware, though, not all theaters are embracing this) and the punny drinks like “Defying Gravi-Tea.” This image released by Universal Pictures shows Cynthia Erivo, left, and Ariana Grande in a scene from the film "Wicked." “Rather than it being in competition, I think they’re in conversation,” “Gladiator II” star Paul Mescal said. “This industry needs a shot in the arm. Those films gave it last year. We hope to do it this year.” And the hope is that audiences will flock to theaters to be part of this moment as well. It's a sorely needed influx of could-be blockbusters into a marketplace that's still at an 11% deficit from last year and down 27.2% from 2019, according to data from Comscore. “Competition is good for the marketplace. It’s good for consumers,” said Michael O'Leary, the president and CEO of the National Association of Theatre Owners. “Having two great movies coming out at the same time is simply a multiplier effect.” “Glicked” is currently tracking for a combined North American debut in the $165 million range, with “Wicked” forecast to earn around $100 million (up from the $80 million estimates a few weeks ago) and “Gladiator II” pegged for the $65 million range. “Barbenheimer” shattered its projections last July. Going into that weekend, “Barbie” had been pegged for $90 million and “Oppenheimer” around $40 million. Ultimately, they brought in a combined $244 million in that first outing, and nearly $2.4 billion by the end of their runs. It’s possible “Glicked” will exceed expectations, too. And it has the advantage of another behemoth coming close behind: “Moana 2,” which opens just five days later on the Wednesday before the Thanksgiving holiday. “Glickedana” triple feature anyone? This image released by Paramount Pictures shows Pedro Pascal, left, and Paul Mescal in a scene from "Gladiator II." “These are 10 important days,” O'Leary said. “It’s going to show the moviegoing audience that there’s a lot of compelling stuff out there for them to see.” There are infinite caveats to the imperfect comparison to “Barbenheimer,” as well. “Wicked” is a “Part One.” Musicals carry their own baggage with moviegoers, even those based on wildly successful productions (ahem, “Cats”). “Gladiator II” got a head start and opened internationally last weekend. In fact, in the U.K. it played alongside “Paddington in Peru,” where that double was pegged “Gladdington.” “Gladiator” reviews, while positive, are a little more divided than the others. And neither directors Ridley Scott nor Jon M. Chu has the built-in box office cache that Christopher Nolan’s name alone carries at the moment. The new films also cost more than “Barbie” ($145 million) and “Oppenheimer” ($100 million). According to reports, “Gladiator II” had a $250 million price tag; “Wicked” reportedly cost $150 million to produce (and that does not include the cost of the second film, due next year). The narrative, though, has shifted away from “who will win the weekend.” Earlier this year, Chu told The Associated Press that he loves that this is a moment where “we can root for all movies all the time.” Close behind are a bevy of Christmas releases with double feature potential, but those feel a little more niche. There’s the remake of “Nosferatu,” the Nicole Kidman kink pic “Babygirl” and the Bob Dylan biopic “A Complete Unknown.” The internet can’t even seem to decide on its angle for that batch of contenders, and none exactly screams blockbuster. Sometimes the joy is just in the game, however. Some are sticking with the one-name mashup (“Babyratu”); others are suggesting that the fact that two of the movies feature real-life exes (Timothée Chalamet and Lily-Rose Depp) is enough reason for a double feature. And getting people talking is half the battle. When in doubt, or lacking a catchy name, there’s always the default: “This is my Barbenheimer.” Associated Press journalist John Carucci and Film Writer Jake Coyle contributed reporting. Last summer, Malibu's iconic blonde faced off against Cillian Murphy and the hydrogen bomb in the unforgettable "Barbenheimer" double feature. Copyright 2024 The Associated Press. All rights reserved. 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The Los Angeles Chargers activated running back J.K. Dobbins from injured reserve on Friday. Dobbins is formally listed as questionable but figures to be the team's top running threat for Saturday's road game against the New England Patriots. Teammate Gus Edwards (ankle) was ruled out Thursday. Dobbins has missed the past four games since sustaining a knee injury against the Baltimore Ravens on Nov. 25. He was a full practice participant Thursday before receiving the questionable label. The injury-prone Dobbins was enjoying a solid season prior to the knee ailment, with 766 yards and eight touchdowns on the ground and 28 receptions for 134 yards in 11 games. His career high for rushing yardage is 805 for the Ravens in 2020. Dobbins' return comes with the Chargers (9-6) just one win from clinching an AFC wild-card playoff spot. Los Angeles also elevated safeties Eddie Jackson and Kendall Williamson from the practice squad. --Field Level Media
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Elon Musk has said UK MPs "will be summoned to the United States of America to explain their censorship and threats to American citizens" in a fresh escalation of tensions between the world's richest man and Labour. Musk, who has been a fixture at the side of Donald Trump since his re-election as US president, was responding to a Guardian report on Wednesday that the Commons' science and technology select committee would call him to give evidence in the new year in its inquiry into the spread of harmful content on social media after the August riots. View image in fullscreen Committee chair Chi Onwurah said she wanted Musk to answer how he 'reconciles his promotion of freedom of expression with his promotion of pure disinformation'. Photograph: Richard Gardner/Rex/Shutterstock The committee's chair, Chi Onwurah, a Labour MP, said she wanted to see how Musk, who owns the X social media platform, "reconciles his promotion of freedom of expression with his promotion of pure disinformation". X hosts accounts by figures including Tommy Robinson and Andrew Tate, who were accused of inciting people to join Islamophobic protests. Musk, who has more than 205 million followers on X, responded by saying the MPs would be summoned to the US. He has previously complained that prison sentences handed down to people who stoked the riots on X are a breach of free speech rights and said: "I don't think anyone should go to the UK when they're releasing convicted paedophiles in order to imprison people for social media posts." He has labelled the British prime minister "two-tier Kier", alleging that not all communities were equally protected by police in the UK, while Jess Philips, a government minister, has labelled X... Robert BoothHusker notes: Nebraska leaves 'curse' frustrations behind, Luke Lindenmeyer's career day