Modern cannabis products are designed to adhere to the strict cannabis laws in the United States. They’re formulated to give people the high they want while being safe, affordable, and remaining within the obscure and contradictory cannabis legal requirements. We now get to choose between individual cannabinoids and terpenes that bring different effects. This new era of cannabis is exciting, but finding companies that genuinely care about your health is like finding a needle in a haystack. But not everyone is just looking for a quick buck. The brands below make quality and safety a priority but also make legal cannabis edibles in innovative and delicious ways. Here are eight must-try delta 8 gummies in 2025. Area 52 disrupted hemp in the best way — with gummies, vapes, and oils that give a clean, powerful liftoff every time. You might think that doesn’t sound revolutionary, but a ton of brands fail at this fundamental. The reality is Area 52 told everyone exactly how to do it, and the rest of the industry is still scrambling to catch up. Area 52 is a testament that good cannabis products don’t need to be complicated — start with organic plants, don’t use gross chemicals, and put the people first with products they trust and love. Area 52 Delta 8 Gummies Wrap-Up Why It Made The List: Area 52 checks all the boxes, including ones we didn't know existed. The Good: Clean, potent, and delicious. The Not So Good: Often out of stock. Why Trust Area 52: They back products with labs and a money-back guarantee. Plus, thousands of people already do! The crew of in-house experts at Finest Labs have methodically tailored their hemp extraction process to isolate terpenes and cannabinoids that light up the senses. The Finest Labs team is committed to maintaining a low carbon footprint and well-made, simply effective products that bring out the best in hemp. We won't be shocked if whatever the Finest Labs crew is doing behind the scenes becomes a new standard in hemp extraction and formulation. Finest Lab Wrap-Up Why It Made The List: Engineering is on another level. The Good: Exclusive terp blends turn Delta 8 into something special. The Not So Good: New, small company not always meeting demand. Why Trust Finest Labs: In-house chemists, real sustainability commitment, and consistency excellence. Modus is finding acceptance in the hemp world by crafting premium products, including their Pegasus Delta 8. Not every brand tests its products, but Modus happily brags about putting everything through rigorous testing with KCA labs, an outfit the feds themselves trust for testing cannabis products. The results are what Modus calls 'Pegasus Certified' for a Delta 8 you don't need to worry about putting in your body. Modus gives lots of different customization options, like strength, a virtual buffet of flavors, and even original bends of Delta 8 and other cannabinoids like the Knockout (Delta 8, Delta 10, and THCp), Tap Out (Delta 8, Delta 11, and THCa), and the Uppercut (Delta 8, THCh, and THCjd). Lab reports for products can be found on the website, although we didn’t notice any detail about contaminants. Modus Wrap-Up Why It Made The List: Solid variety of quality products. The Good: Find cannabinoids you don’t see everywhere. The Not So Good: For all the lab hype, the lab posted online wasn’t very informative. Why Trust Modus: A lot of other people do, and the company backs its products with lab reports. You probably recognize Koi from gas stations and corner shops around the United States. But don’t be sucked into being superior to Koi just because they are commonplace and easily found — you can’t sustain widespread success without making good on promises and getting people high. These days, Koi’s product line is impressive. The Delta 8 gummies come in half a dozen flavors, various convenient package sizes, and several degrees of potency. Koi’s price point might not be the most accessible feature, but they even have payment plans for jars of gummies via the website. Koi Wrap Up Why It Made The List: Household name in some states. The Good: Tons of options are available online, keeping cannabis accessible. The Not So Good: Expensive for the level of quality. Why Trust Koi: They have been around for a few years and post-lab tests with batch numbers. The cool thing about gummies is the ability to create edibles with custom effects. Nature did an extremely fine job on cannabis, but it's still fun to see what humans come up with, too. And VIIA knows how to play this game, becoming architects tinkering with highs never felt before and shipping their creations around the country. These jars look good in your hand, and if you are a cannabinoid nerd, munching on these formulations is a welcome pastime. These are mostly designed to be on the mellow side, although products for experienced users like Dar Drift are an exception. Most of these gummies are great for those with lower tolerance or if you like a mellower buzz. VIIA Wrap Up Why It Made The List: Formulations for every occasion. The Good: Thoughtfully designed and many relaxing products. The Not So Good: If you have a high tolerance most of these might not be ideal. Can You Trust Them: Some testing is available online, but a tad more detail on contaminants would inspire more confidence. Urb aims to be a brand for cannabis connoisseurs and daily indulgers alike. Traction really kicked in after the Farm Bill with their vapes at first, and now gummies. Urb’s edibles come at a decent price and keep things simple — just a bunch of tasty flavors that will get you high. Urb has a diverse selection of flavors and even some different forms of candy like chocolate and lozenges, making Urb a big player in the land of edibles. A few gummies are blends of Delta 8 and other cannabinoids like Delta 10 or 11 encased in flavors like Dragonfruit Paradise and Prickly Pear Watermelon. It’s nice to see some original flavors and ideas, but the real reason Urb is on this list is because they can take you places. Urb Wrap Up Why It Made The List: Good ideas and better effects. The Good: Wide variety of products. The Not So Good: A few missed connections with customer service. Can You Trust Them: Lots of customers and many detailed tests posted online. With an ethos of transparency and a strong effort to create safe, effective products, Fire Hemp is looking to ignite life with FDA-approved facilities, federal compliance on all products, and rigorous testing. When you want to get high, it's usually now, not three weeks later, so Fire is on top of shipping, which is fast and discreet. The Volcano-themed Blends have become a popular choice among those with a high tolerance looking to feel something, with the Lava Blend advertised as having 100 mg of Delta 8, Delta 11, and THCp. Meanwhile, Inferno flexes with 200 mg of D8, THCp, and THCb. The testing posted on the website shows that Fire Hemp is hitting the mark with pretty impressive potency, but it still would have been nice to have results for pesticides, solvents, and other contaminants. Fire Hemp Wrap-Up Why It Made The List: Lots of cannabinoids in these gummies. The Good: Can be great for those looking for a really strong chew. The Not So Good: Way too strong for the average user; be cautious. Can You Trust Them: Labs detail potency but have no insight on contamination. Hollyweed CBD’s delta 8 gummies come in two sizes — 750 mg and 1500 mg of total delta 8 THC per pack. One pack contains 30 gummies of different fruit flavors, such as blue raspberry as well as green apple, with each gummy having around 25 mg of delta 8 THC. This is a pretty decent dose if you’re after a relaxing buzz and just want to wind down. The company uses full-spectrum delta 8 THC sourced from organically grown hemp with less than 0.3% THC. The gummies also underwent lab testing by a third-party lab to ensure potency and safety. However, you won’t find a copy of the lab test result on the product page, and you may need to email them to request a copy. A fair warning, though — Hollyweed CBD does not ship to all 50 states, so be sure to check your state laws before placing an order or the company’s list of restricted states. Hollyweed CBD Wrap-Up Why It Made The List: Excellent gummies for winding down and relaxing The Good: Wide variety of flavors The Not So Good: Stock availability issues and no copy of the lab report on the product page Can You Trust Them: Good reviews from customers The most popular way of consuming delta 8 THC right now is through edibles, which include gummies. Nearly 2 in 3 (64%) delta 8 users consume edibles, compared to vapes, tinctures, and buds. As its popularity grew, we’ve also seen the influx of delta 8 scammers selling inferior quality products at “premium prices.” Some offer delta 8 gummies at very low prices, which, unfortunately, attracts many customers looking for a good deal. With scammers flooding the market, how can you protect yourself? Below are some of the factors you need to consider before buying these gummies. 1. Ingredients & Extraction Method Choose brands that use all-natural, organic ingredients in their gummies. Check the product’s ingredient list, too, to see if the company is indeed using natural ingredients rather than artificial flavorings and colorings. As for the extraction method, make sure the brand uses a clean and safe method when extracting the cannabinoid, such as supercritical carbon dioxide extraction. This process results in clean cannabinoids, compared to butane and alcohol, which can leave behind toxic residues. 2. Lab Test Result or Certificate of Analysis (CoA) The delta 8 THC market is still a highly unregulated market, with poor quality delta 8 gummies being sold widely across the internet. Now, one of the ways to protect yourself from scammers is to buy legit, lab-tested products. You’ll know the gummies are lab tested when: You see a certificate of analysis or lab test result on the product page. They’re easily accessible either from the vendor’s website or upon request. Trusted brands send their products to reputable third-party labs for testing and upload copies of their products’ CoAs for transparency and to increase customer trust. 3. Brand & Product Reputation Checking the brand’s reputation is also a good way of ensuring the product is legit and of good quality. You can do this by visiting the vendor’s site and reading reviews or joining forums and social media pages that talk about delta 8 THC. Many customers are pretty vocal about their experiences with brands. They share recommendations for good brands and warn other users of potential scams selling substandard gummies. Customer feedback, reviews, and discussions give you very good insights into how a company values its customers. These can help you assess not only the brand but its products, too, so you can reach a more informed decision. 4. Customer Support A brand’s customer support can influence your overall satisfaction. How well they know their products, how quickly they respond or resolve issues, and how effectively they communicate with their customers — all these can either transform a hesitant customer into a repeat customer or, worse, a one-time customer who spreads negative feedback about the company. Again, reading reviews can help you. Many customers also share their experiences about a brand’s customer support. 5. Ask Around In addition to forums, customer reviews, and feedback, you can also ask around. There’s a good chance you may know someone who has tried a particular brand before. It’s always helpful to get personal recommendations and hear about experiences directly from someone you know or trust. 6. Legal Compliance Buy from brands that comply with the 2018 Farm Bill, and make sure their delta 8 THC is sourced from legal hemp containing no more than 0.3% THC on a dry weight basis. The 2018 Farm Bill legalized industrial hemp and all its parts (including cannabinoids and their derivatives) at the federal level, making them legal to buy and consume. Marijuana-derived cannabinoids, on the other hand, are only legal in states that have legalized medical and/or recreational weed. But they remain illegal at the federal level. Please note, though, that some states have banned delta 8 products, so do a little research on your local laws and make sure delta 8 is legal in your area before buying to avoid any issues. Most THC gummies start with hemp plants, although some brands use psychoactive synthetics far removed from plants. Healthy, happy plants not covered in pesticides, mold, or harmful microbes are the best place to start. Once harvested, these plants go through various extraction processes. The gold standard at the moment is CO2 cold extraction, which avoids solvents you don’t want to ingest, like propane and butane After cannabinoids and terpenes are separated from plant material, they are sorted and separated through techniques like fractional extraction, a distillation process utilizing different boiling points of compounds. Winterization later removes residual plant materials like fats and waxes, and a decarboxylation process heats cannabinoids to make them active. These cannabinoids are turned into THC oils, which are blended into candy through a typical candy-making process, mixed with other flavorings (ideally terpenes), and put together into a (hopefully) tasty package. Yes, you can make Delta 8 THC gummies at home. The easiest way is to buy regular (non-THC) gummies, put them in a small dish, microwave them until they become gooey and sort of liquid, and then mix in THC oil. These gummies can be placed in molds and put in the fridge or freezer to solidify. Gummies can also be made from scratch. Here is a quick recipe for THC gummies: Slowly mix 1 packet of Jello and 1 tbsp plain gelatin into 1⁄2 cup of hot (but not boiling) water. While mixing, add 1-3 tbsp of sugar. Calculate your dose of cannabis; multiply the mg you want in each piece by the number of gummies you are making. Add the THC oil and stir very well. Carefully fill each mold with the gummy mixture, stirring after each one. Cool the gummies in the fridge or freezer till they harden, then enjoy. These gummies can last a few months if kept in a cool, dry, and dark place, like the fridge, but be sure to check them all for mold or weird smells if you leave them for a while. Gummies bought from companies will last much longer, especially if stored properly. Some people should avoid Delta 8 or other THC-containing products. For example, anyone with mental health conditions should avoid psychoactive substances. Anyone with heart disease or other cardiac concerns should be very cautious about Delta 8 and always consult a medical professional before taking any type of THC. People who are pregnant or breastfeeding should avoid Delta 8. THC gummies rarely come in childproof containers and should be kept away from children . Don’t give THC to pets . Delta 8 comes with side effects: Red eyes Rapid heartbeat Dry mouth Anxiety Nausea Hunger (munchies) Euphoria Confusion Paranoia It’s common to still have questions about Delta 8, so we’ll provide answers in this next section. 1. Are Delta 8 Gummies Legal? Yes. Under the 2018 Farm Bill, THC gummies are legal under federal law in the United States, so long as they contain less than 0.3% THC. Some states are banning cannabinoids like Delta 8, though, so keep up to date with your area's laws. 2. Will Delta 8 Gummies Break a Fast? Depending on who you talk to, breaking a fast involves consuming enough calories to exit states like ketosis. Legit products will have nutritional information available, so be sure to check the serving size. One rule of thumb is 100 calories, but everyone’s body is a bit different, with varying sensitivities to sugar or caloric intake. 3. Are There Sugar-Free Delta 8 Gummies? Yes, some sugar-free Delta 8 gummies exist, but brands focus on being more delicious than healthy. Low sugar is also a good option, and Area 52 has a nice balance between taste and health. 4. Are Delta 8 Gummies Bad for Your Liver? Specific scientific research doesn't show a strong link between cannabis and liver problems, and for a person in good physical health, the occasional gummy isn’t a concern. Some research even suggests it could help with symptom management of liver disease. Very excessive use could, in theory, cause problems, mostly because eating too much candy isn’t good for anyone. Still, if you have liver concerns, consult a medical professional before eating THC gummies. 5. How Long Does It Take for Delta 8 Gummies to Kick in? There are many factors that affect the onset of effects of delta 8 gummies. These include but are not limited to metabolism, body weight, presence of chronic health issues, delta 8 dosage, and medications, among others. But in general, it can take about 30 minutes to two hours before you start feeling any effects. The gummy passes through the stomach and the liver first, where it is digested and metabolized before entering the bloodstream. For faster onset of effects, you can try inhalable delta 8 like flower and vape.Former German chancellor Angela Merkel has called the influence of tech billionaires such as Elon Musk over US President-elect Donald Trump a “huge concern”. In an interview with the news magazine Der Spiegel published on Friday ahead of the release of her memoir, Merkel said the job of politics was ultimately to balance the interests of ordinary and powerful citizens. “If this ultimate recourse is influenced too strongly by companies, whether through capital power or technological capabilities, then that is an unprecedented challenge for all of us,” she said. She cited the example of Musk, chief executive of Tesla and SpaceX, who was tapped by Trump to co-lead a new Department of Government Efficiency that the incoming president has indicated will operate outside the confines of government. “If a person like him owns 60% of all satellites orbiting in space, then that has to be a huge concern for us in addition to the political issues,” Merkel said. SpaceX runs the satellite Internet provider Starlink, which has over 6,000 satellites in space and is used by consumers, companies and government agencies. Merkel’s memoir, entitled Freedom: Memories 1954-2021 and written before Trump’s re-election, will be published in more than 30 countries on November 26. Merkel told Spiegel that his victory had filled her with sadness. “If someone in politics does not allow for win-win situations, but only ever recognises winners and losers, then that is a very difficult task for multilateralism,” she said. In her book, which she will launch in December in the United States at an event with former US president Barack Obama, Merkel describes her dealings with Trump as well as other world leaders, including Russian President Vladimir Putin. Its release comes as she faces pressure to defend the legacy of her 16 years in power in the light of Germany’s current economic and political difficulties, and growing international crises. Related Story QU college's innovative curricula keep pace with labour market Trump scores emphatic victory over Harris
Acuity Brands to Announce Fiscal 2025 First-Quarter Results on January 9, 2025
KUALA LUMPUR, Malaysia, Dec. 04, 2024 (GLOBE NEWSWIRE) -- Graphjet Technology (“Graphjet” or “the Company”) (Nasdaq:GTI), a leading developer of patented technologies to produce graphite and graphene directly from agricultural waste, today announced that management will host a webcast and conference call to provide a business update at 9 AM ET on Thursday, December 12, 2024. A live webcast of the call will be available by clicking here . Please log in approximately 5-10 minutes prior to the scheduled start time. Participants may also access the call by dialing (877) 407-9208 for domestic callers or (201) 493-6784 for international callers. A replay of the call will be available for two weeks by dialing (844) 512-2921 for domestic callers or (412) 317-6671 for international callers and using Conference ID: 13750405. The archived webcast will be available in the Investor Relations section of the Company’s website. About Graphjet Technology Sdn. Bhd. Graphjet Technology Sdn. Bhd. (Nasdaq: GTI) was founded in 2019 in Malaysia as an innovative graphene and graphite producer. Graphjet Technology has the world’s first patented technology to recycle palm kernel shells generated in the production of palm seed oil to produce single layer graphene and artificial graphite. Graphjet’s sustainable production methods utilizing palm kernel shells, a waste agricultural product that is common in Malaysia, will set a new shift in graphite and graphene supply chain of the world. For more information, please visit https://www.graphjettech.com/ . Graphjet Technology Contacts Investors GraphjetIR@icrinc.com Media GraphjetPR@icrinc.com
How major US stock indexes fared Wednesday, 12/4/2024FCT wins PHC leadership challenge award
Specified Technologies Inc. Unveils Firestop Clash Management and Locator UpdatesIn news deserts, Trump won in a landslideHappy Feet Carpet Cleaning: Redefining Standards in Eco-Friendly Carpet Cleaning 12-13-2024 11:48 PM CET | Politics, Law & Society Press release from: ABNewswire Happy Feet Carpet Cleaning in Charlotte, NC Happy Feet Carpet Cleaning is a Charlotte-based company specializing in eco-friendly carpet cleaning solutions. With a mission to provide cleaner, healthier homes while prioritizing sustainability, Happy Feet has become a trusted name for families and businesses alike. By combining advanced cleaning techniques with plant-based products, the company delivers unparalleled results that customers can feel good about. Happy Feet Carpet Cleaning, an innovative leader in the carpet cleaning industry, is redefining standards by combining cutting-edge technology with an eco-conscious approach. Based in Charlotte, North Carolina, the company has carved out a niche by offering a safer, faster, and more effective way to clean carpets, ensuring a healthier home environment for its customers. A Revolution in Carpet Cleaning Happy Feet Carpet Cleaning employs a unique, plant-based cleaning solution that sets it apart from traditional carpet cleaning methods. Unlike steam cleaning, which can leave carpets soaked and take days to dry, Happy Feet uses a friction-based technique that thoroughly cleans carpets while significantly reducing drying time to just 3 to 7 hours. This method not only saves time but also helps prolong the life of carpets, maintaining their freshness for up to 12 months - far exceeding the 8 to 12 weeks typically achieved by other services. Commitment to Eco-Friendly Solutions In an age where environmental responsibility is more important than ever, Happy Feet is committed to sustainability. Their plant-based cleaning solutions are non-toxic, biodegradable, and safe for families, pets, and the planet. This eco-friendly approach ensures that customers receive top-notch results without compromising on health or environmental values. "Our mission is to provide a healthier, cleaner living environment for our customers while remaining mindful of our ecological footprint," said [Company Spokesperson Name], spokesperson for Happy Feet Carpet Cleaning. "We believe that cleaning your carpets shouldn't come at the expense of your health or the environment." Transparent and Customer-Centric Service Happy Feet prides itself on providing transparent pricing with no hidden charges, ensuring that customers know exactly what to expect. The company also prioritizes customer satisfaction by conducting a detailed walkthrough after every cleaning job to guarantee client approval. This commitment to quality and integrity has earned Happy Feet a loyal customer base across the Charlotte metropolitan area and beyond. Expanding Service Areas Happy Feet serves a wide range of locations, including Charlotte, Waxhaw, Monroe, Mint Hill, Pineville, Huntersville, Concord, and key areas in South Carolina such as Fort Mill, Rock Hill, Lancaster, and Indian Land. This extensive coverage ensures that residents across the region can experience the benefits of the company's innovative carpet cleaning services. Raising the Bar for Industry Standards The carpet cleaning industry has long been plagued by outdated practices, prolonged drying times, and the use of harsh chemicals. Happy Feet is raising the bar by addressing these issues head-on. Their commitment to innovation, customer satisfaction, and eco-friendly solutions positions them as a pioneer in the industry. Book Your Cleaning Today Customers interested in experiencing the Happy Feet difference can book their services online at www.reallyhappyfeet.com [ https://www.reallyhappyfeet.com ] or call 704-921-0380. The company offers flexible scheduling options to accommodate busy lifestyles, making it easier than ever to maintain a clean and healthy home. About Happy Feet Carpet Cleaning Happy Feet Carpet Cleaning is a Charlotte-based company specializing in eco-friendly carpet cleaning solutions. With a mission to provide cleaner, healthier homes while prioritizing sustainability, Happy Feet has become a trusted name for families and businesses alike. By combining advanced cleaning techniques with plant-based products, the company delivers unparalleled results that customers can feel good about. For media inquiries, please contact: Happy Feet Carpet Cleaning Phone: 704-921-0380 Email: info@reallyhappyfeet.com Website: www.reallyhappyfeet.com [ https://www.reallyhappyfeet.com ] Location: https://maps.google.com/maps?q=Happy%20Feet%20Carpet%20Cleaning%20Charlotte&t=&z=13&ie=UTF8&iwloc=&output=embed Happy Feet Carpet Cleaning Charlotte Phone: 704-921-0380 12225 Rocky River Church Rd Charlotte, NC 28215 Media Contact Company Name: Happy Feet Carpet Cleaning Contact Person: Gregg White Email:Send Email [ https://www.abnewswire.com/email_contact_us.php?pr=happy-feet-carpet-cleaning-redefining-standards-in-ecofriendly-carpet-cleaning ] Phone: 704-921-0380 Address:12225 Rocky River Church Rd City: Charlotte State: NC Country: United States Website: http://www.reallyhappyfeet.com This release was published on openPR.
Strategic hire underscores Assembly's commitment to bolstering its leadership team to deliver best-in-class services and results for its clients. NEW YORK , Dec. 20, 2024 /PRNewswire/ -- Assembly, a leading global marketing agency within the Stagwell (STGW) network, today announced the appointment of Josh Berman as Executive Vice President, Assembly Lead. Earlier this year, Assembly unveiled a new operating structure with teams organized into 'Assemblies' based on geography and industry sector. Based in New York , Berman will co-lead Assembly East, focusing on deepening brand relationships, driving innovation, and providing more rigor, expertise, and growth for clients. Berman brings 15 years of media industry experience to Assembly. Most recently, as Managing Partner and Client Lead at Wavemaker, he led media planning and buying for a major Church & Dwight brand and contributed to global product development initiatives, leveraging data and technology to craft effective marketing solutions. Over his career, Josh has partnered with marquee brands across various industries, including Citi, Campbell's , IKEA, Tiffany & Co., Amgen, Marriott, and AT&T. Berman's appointment is part of Assembly's ongoing growth efforts, ensuring that the agency remains at the forefront of the industry and continues to meet clients' evolving needs. "Our clients get the best of both worlds—an agency big enough to lead yet small enough to care—which means each client receives the attention, dedicated leadership, and prioritization the industry and clients are demanding," said Rick Acampora , Global CEO of Assembly. "Josh's extensive experience in media strategy, analytics, client leadership, and innovation, coupled with his ability to fuse media and creative to unlock and accelerate brand performance, will be instrumental as we continue to elevate and find the change that fuels growth for our clients. We are thrilled to have him join our team." Berman's role is effective immediately. ABOUT ASSEMBLY Assembly is a leading global omnichannel media agency that merges data, talent, and technology to catalyze growth for the world's most esteemed brands. Our holistic approach weaves together compelling brand narratives with a comprehensive suite of global media capabilities, driving performance and fostering significant business expansion. Our initiatives are powered by STAGE, our proprietary operating system, and executed by a dedicated global team of over 2,300 professionals across 35 offices worldwide. Committed to purposeful action, Assembly leads the way in social and environmental impact within the agency realm. As a proud member of Stagwell, the challenger network designed to revolutionize marketing, Assembly continues to set new standards of excellence. For more information, please visit assemblyglobal.com . Contact Mariana Delacqua mariana.delacqua@assemblyglobal.com View original content to download multimedia: https://www.prnewswire.com/news-releases/josh-berman-joins-assembly-as-evp-assembly-lead-in-north-america-302337752.html SOURCE Assembly
Drones, planes or UFOs? Americans abuzz over mysterious New Jersey sightingsThe new-edition "Five Lessons" has an electric green cover, a nod to the Sports Illustrated article from which it was spawned. Sean Zak When it comes to golf books, publishers believe in two absolutes. First, golf literature generally sells better than lit about other sports. The endless game is so relatable that it’s quite readable , too . Second, golf books are routinely published only a few times a year: April, around the Masters; mid-June, to align with Father’s Day and the height of the golf season; and during the holidays, when the perfect stocking stuffers are a sleeve of balls and a $19 paperback. Perusing the top golf books on Amazon, though, might leave you puzzled. The best-selling golf book today is the same bestseller from three months ago. And three years ago. And, yes, even three decades ago. It’s “Ben Hogan’s Five Lessons,” first printed in Sports Illustrated in 1957. Not only does the hard copy edition consistently rank among the top 5 golf books — often at no. 1 — but the Kindle version often also sits inside the top 25. Last weekend the audio book checked in at No. 58. Most titles yearn for just one of its editions to steadily stream inside the top 100. Hogan’s wisdom — as told to legendary golf writer Herb Wind and illustrated on scratchboard by Anthony Ravielli — continues to be widely consumed in every medium. If the Rules of Golf are this sport’s 10 Commandments, then this book is the closest thing it has to a Bible. A common question accompanies that idea: Should it be? That depends on who you ask. After all, many a 12-handicap has drowned in the complex differences Hogan details between supination and pronation. A better question then is how has the book endured over time? Seemingly every elite professional of the 20th century had an instruction book, or several, in their name. Watson, Nicklaus, Trevino, Palmer, Snead. How and why did Hogan’s separate itself? John Garrity had a better view than anyone. Before a lengthy career on the golf beat at Sports Illustrated , Garrity was an associate editor at Simon and Schuster in the early 1970s, where as-told-to instruction books were nearly always given the green light. The books didn’t cost much and didn’t earn much, Garrity says, but they also never lost money. They all seemed to sell around the same number of copies — 12,000 — no matter who graced the cover. “There’s only been a couple exceptions to that,” Garrity said. “Ben Hogan’s ‘Five Lesson’ is one that sold more.” Way more. Estimates from industry experts — the manuscript has been licensed to dozens of publishers over the years — peg the number of copies sold at more than a million. And counting. This week, Simon and Schuster published a 40th anniversary edition of the book, leaving the original text untouched but teeing it up with a new foreword from Lee Trevino and adding 97 new pages of “History, Context, Legacy.” The new and improved “Five Lessons” is bound in a flashy, electric green cover, a nod to the palate of the original magazine layout. SI published those five lessons in installments, in five consecutive issues, during the magazine’s infancy in 1957. Simon and Schuster editor Jofie Ferrari-Adler worked with longtime golf writers Michael Bamberger (a GOLF.com contributor) and Jaime Diaz to bring new life to Hogan, Wind and Ravielli’s work. What they created is like a literary museum exhibit. The 67-year-old artifact is the main event, but it’s now paired with much rich context about the men who crafted it. There are game stories from the ‘50s, columns from the ‘90s, even an interview between Hogan and Ken Venturi from a 1980s CBS broadcast. The new edition is an ode to Hogan, of course, but also to one of the game’s greatest writers in Wind; the book includes some of Wind’s greatest hits, compiled by the next generation of writers. But none of that explains why the book remains so popular — or became so popular to begin with — particularly with the advent of digital golf instruction, much of which can be personalized and disseminated through the big-screen in your living room and the 6-inch screen in your pocket. Like any old recipe, “Five Lessons'” staying power is fueled by its ingredients. You had the best ball-striker of his generation combined with the best wordsmith of his. (Ravielli, the illustrator, was no third wheel.) The compilation took 10 months to complete, but landed in a booming period for recreational golf. Soon after SI published the lessons, the magazine’s editor wrote that Hogan’s musings had been so popular that readers were ripping pages out of SI copies at the Yale Club and golfers in the snowy Northeast couldn’t resist immediately taking to the practice range. Perhaps the best modern comp to Lessons’ success is ESPN’s The Last Dance documentary, which revealed many of Michael Jordan’s thoughts on basketball and his career for the first time — and at the perfect time, when the world was sheltering at the height of the Covid-19 pandemic. We were all at home and starved for new content, and Jordan, like Hogan, was more forthcoming than ever before. Hogan, like Jordan, was long believed to possess something special, but rarely discussed his talents publicly. “I think it really is the mystique that sells the book,” Jaime Diaz said, ”because Hogan was just such an incredible genius and so inward and and reticent to ever talk about anything that when he finally did, it was like, Oh my God, the vault is open finally .” The tips themselves are dense. Nineteen pages devoted just to gripping the club. Twenty-five on setting up to the ball. The writing is authoritative, bordering on lecturing, with the occasional all-caps clause and plenty of italics emphasizing what the golfing genius needs you to focus on. The end goal, in Hogan’s mind, was getting bogey golfers to break 80 consistently. But the ultimate ideology of the book is rather simple: never hit it left. “It’s an anti-hook book,” Diaz said. “I mean, really weak grip and just making sure the club never turns over. It’s a Tour player’s swing. But even Tour players can’t always replicate it.” Therein lies a truism of the game. No singular set of lessons can solve the golf riddle for the unlimited number of body types and abilities we see on a driving range, even a PGA Tour driving range. (As Arnold Palmer preached, swing your swing !) That idea, all these years later, is reiterated way up front, in Trevino’s foreword. Over the first five pages, Trevino winds back the clock to 1957, when he stumbled upon the magazine while on a Marines troop ship headed to Japan. Even Trevino admits he “might not have understood everything Mr. Hogan and Mr. Wind wrote, but their words furthered my golfing education.” Trevino joined the Marines golf team abroad and played more than ever. After his discharge, he practiced on his own with two golf balls — one was his score, the other was Hogan’s. A couple of years later, Trevino visited Hogan’s club, Shady Oaks, in Dallas; he was transfixed by Hogan’s body movement, memorizing how Hogan’s hips led his action. As Trevino writes, “That’s when I started to get good.” For Trevino, Hogan was both inspiration and imagination. And isn’t that how golf feels to all of us? If we are in search of any one thing in this game, it’s some sort of feel , cooked up in our imagination or inspired by something. Or someone. Trevino’s ball flight became a fade, like Hogan’s, but looked nothing like Hogan’s fade. Trevino had taken “The Modern Fundamentals” and made them his own. Latest In Lifestyle Golf.com Editor Sean Zak is a writer at GOLF Magazine and just published his first book, which follows his travels in Scotland during the most pivotal summer in the game’s history.
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