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Safety board calls for changes two years after Nova Scotia fisherman’s death at sea
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Gun Ownership Is Rising Among A New Group, Poll Shows
US President-elect Donald Trump says he will direct his Justice Department to "vigorously pursue" the death penalty to protect Americans from "violent rapists, murderers, and monsters" when he takes power on January 20. Trump's statement on his social media platform Truth Social on Tuesday was in response to President Joe Biden's announcement on Monday that he had commuted the sentences of 37 out of 40 federal inmates on death row, converting them to life in prison without parole. "As soon as I am inaugurated, I will direct the Justice Department to vigorously pursue the death penalty to protect American families and children from violent rapists, murderers, and monsters," Trump said. Trump restarted federal executions during his first term in office from 2017 to 2021 after a nearly 20-year pause. Biden, who ran for president opposing the death penalty, put federal executions on hold when he took office in January 2021. Unlike executive orders, clemency decisions cannot be reversed by a president's successor, although the death penalty can be sought more aggressively in future cases. The Trump transition team on Monday had denounced Biden's decision, calling it abhorrent and favouring convicts who are "among the worst killers in the world."Share Tweet Share Share Email In modern social media, content plays a fundamental role in attracting and retaining the attention of the audience. However, creating effective content is a complex process that requires understanding the needs and interests of the target audience. Content moderation has become an integral part of the social media business, but its mechanisms remain not fully understood. Today, there are new approaches to automated moderation adopted by platforms. Some are moving away from a semantic approach and moving towards regulating the surrounding element that determines the overall character and impact of the content. This shift to the surrounding element represents a more proactive approach to moderation, aiming to create a useful information environment for users. This contrasts with reactive, individualistic modes of moderation based on the principle of information neutrality [1]. Research argues that mobile devices have changed the way people consume content and that media strategists need to adapt to this new context by creating a media product that is flexible, adaptable and accessible across devices and platforms [2]. Evaluating current content is an important step in creating an effective content marketing strategy. It allows you to understand what software is working and what isn’t and identify areas for improvement. And it also helps you determine which types of content are most effective for your audience and which distribution channels are most impactful. 1) In order to properly evaluate your current material, you need to take a few sequential steps: Gather performance data such as views, clicks, conversions and the like. The key to successful content marketing is to create high-quality, relevant and valuable content that resonates with your target audience, and to consistently measure and optimise its performance. In other words, you must understand your audience by creating a media product that meets their needs and continuously improve your content strategy based on data and feedback [3]. 2) Survey your audience to understand what they find most useful and interesting. By focusing on creating ‘epic’ content that tells a different story, you can break through the clutter. The goal of content marketing is not to create more content, but to create content that is truly valuable and relevant to your target audience. Epic content is about telling a different story that resonates, not just promoting your products or services. By focusing on quality over quantity, you can gain customer trust and loyalty and ultimately increase revenue [4]. 3) Analyse your competitors to understand what types of content they use and how they distribute it. This way you can discover options that are: relevant to your target audience, valuable and informative, consistent and regularly published, authentic and transparent, optimised for different formats and channels. 4) Finally, to assess the quality of the content in terms of relevance, accuracy and usefulness to your audience. Then, to create content that resonates with audiences, drives engagement and leads to business growth, you need to apply any of the strategies below: Relevance: resonates with the target audience Urgency: creates a sense of urgency Scarcity: creating a sense of scarcity Authority: establishing credibility and trustworthiness Social proof: using social proof to establish credibility and authority Reciprocity: creating a sense of reciprocity with the audience Knowledge of psychology and how to influence will also benefit in this area. It’s worth noting, for example, the results of a meta-analysis study of emotional valence on visual word recognition. It turns out that our emotions influence the way we process a word. Specifically, it’s about how positive or negative emotions affect how quickly we can recognise and understand words. That is, when words have positive emotional colouring, it helps us to recognise them more quickly. This is called the ‘facilitating effect’. However, when words have negative emotional colouring, it has no effect on how quickly we recognise them. But there is a caveat: negative words can have an effect in certain situations, such as when they evoke strong emotions. In addition, the manner of publication can influence the results, and content that shows predominantly positive emotional colouring is more likely to be published [5]. We live in the age of artificial intelligence, so many people are enlisting its help, including for creating social media content. It has been proven that readers’ perception of computer-generated news content differs from traditional news factors. Factors such as Engagement, Alienation, and Trust play an important role in readers’ perceptions of news content created by modern technology. That is, readers may rely on emotion rather than logic when reading publications created by artificial intelligence. Factors such as Effort, Content, and Clarity may be important to readers’ perceptions of news. Individual differences such as preferences, education level and personal interests play a crucial role in shaping readers’ perceptions of news [6]. But can humans compete with artificial intelligence in content creation? After all, it can create media products faster and cheaper than humans. However, artificially generated information only improves when humans create more of it. Humans, on the other hand, can create content that remains valuable for a long time. But this necessarily requires a strategy. In time-sensitive content areas (like news or pop music), there is no algorithm that can find the best strategy for humans. There is, however, an algorithm that can help people maximise their utility by switching between short and long timelines. In time-independent domains (e.g., historical facts), there is an algorithm that can help people maximise their utility in the long run [7]. After evaluating your current content fill, when all the important factors are taken into account, you can start improving it. Here are some effective ways to do so: Update old information to make it more relevant and useful to your audience. Create content that meets the needs and interests of your audience. Use a variety of formats such as videos, infographics, blogs, and more. Optimise your media product for search engines to improve its visibility and accessibility. Thus, evaluating and improving your current content is an important step in creating an effective content marketing strategy. By following the steps outlined in this article, you will be able to set the media mechanism in motion to attract attention and achieve all your marketing goals. List of references : Li L., Zhou K. When content moderation is not about content: How Chinese social media platforms moderate content and why it matters. – New Media & Society. – 2024. McGrane K. Content Strategy for Mobile. – New York: A Book Apart, 2012. – 160 p. Crestodina A. Content Chemistry: The Illustrated Handbook for Content Marketing. – Orbit Media Studios, 2014. Pulizzi J. Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less. – New York: McGraw-Hill, 2013. – 272 p. Ferre P., Sanchez-Carmona A. J., Haro J., Calvillo-Torres R. How does emotional content influence visual word recognition? A meta-analysis of valence effects. – Psychonomic Bulletin & Review. – 2024. Wasdahl A. Machine Credibility: How News Readers Evaluate Ai-generated Content. – InterActions UCLA Journal of Education and Information Studies 19(1). – 2024. Esmaeili S. A., Bhawalkar K., Feng Z., Wang D. How to Strategize Human Content Creation in the Era of GenAI? DOI:10.48550/arXiv.2406.05187. – 2024. Related Items: Artificial intelligence , Audience , content , Content Marketing , Content Strategy , effectiveness Share Tweet Share Share Email Recommended for you Blobana Unveils Transformational Upgrades, Ushering in a New Era of Blockchain-Based Digital Consciousness Instagram Ad Templates: Beyond the Basics – Crafting Ads that Speak to Your Audience Arcee AI and AWS: Accelerating Deployment of Specialized Language Models for Enterprises. Comments
Donald Trump is returning to the world stage. So is his trollingGreeley City Council voted Tuesday to deny a pay raise for future council members and mayor. They decided to keep the current salary of $12,600 for council members and $18,000 for the mayor. Subscribe to continue reading this article. Already subscribed? To login in, click here.
Organizers say two sailors have died in the Sydney to Hobart yacht race amid a stormy first night Two sailors on separate boats have been killed in boom accidents two hours apart on a storm-ravaged first night of the annual Sydney to Hobart race, adding to the event’s long history of deaths at sea. The Cruising Yacht Club of Australia in Sydney, which administers the yacht race, said Friday that one sailor each on entrants Flying Fish Arctos and Bowline were killed after being struck by the boom, a large horizontal pole at the bottom of the sail. Officials later said a sailor was washed overboard on another boat, but was rescued. That crew member was from Hobart yacht Porco Rosso, and he drifted a kilometer from the yacht before being rescued. The race will continue. India's former prime minister Manmohan Singh, architect of economic reforms, dies at 92 NEW DELHI (AP) — India’s former Prime Minister Manmohan Singh, widely regarded as the architect of India’s economic reform program and a landmark nuclear deal with the United States, has died. He was 92. The hospital said Singh was admitted to New Delhi’s All India Institute of Medical Sciences late Thursday after his health deteriorated due to “sudden loss of consciousness at home." He was “being treated for age-related medical conditions,” the statement added. A mild-mannered technocrat, Singh became one of India’s longest-serving prime ministers for 10 years and earned a reputation as a man of great personal integrity. But his sterling image was tainted by allegations of corruption against his ministers. 'Baby Driver' actor Hudson Meek, 16, dies in a fall from a moving vehicle VESTAVIA HILLS, Ala. (AP) — Authorities say 16-year-old actor Hudson Meek has died after he fell out of a moving vehicle in Alabama. The Jefferson County Coroner's Office says Meek was hurt on Dec. 19 while on a street in Vestavia Hills, a suburb of Birmingham. He died two days later. The Vestavia Hills Police Department has not issued any public statements. Meek made his on-screen debut in 2014’s “The Santa Con,” and had roles in various TV series, including “MacGyver.” He was perhaps best known for his role in the 2017 film “Baby Driver,” in which he played a younger version of Ansel Elgort’s titular character. Bad Bunny announces a new album, 'Debí Tirar Más Fotos' Puerto Rican superstar Bad Bunny announced he will release a new album in early January. He announced Thursday that “Debí Tirar Más Fotos" arrives Jan. 5. It is his sixth studio album and follows in his tradition of releasing new music on unexpected dates. This time, it's a Sunday instead of the typical Friday album drop date. Bad Bunny announced the news on Instagram in a short video featuring Puerto Rican filmmaker Jacobo Morales. He also released a new single, “PIToRRO DE COCO.” His last release was 2023’s “Nadie Sabe Lo Que Va a Pasar Mañana.” Hwang Dong-hyuk on killing off his 'Squid Game' characters and wanting to work with Jake Gyllenhaal As season two of Netflix's hit series “Squid Game” returns Thursday, viewers can expect more untimely deaths for many of its characters. Its creator, writer and director, Hwang Dong-hyuk says whittling down the cast made him happy because less people were easier to manage on set. The show follows a deadly competition in South Korea that targets contestants who are heavily in debt and desperate for money. Hwang told the Associated Press in a Q&A that a third and final season has already filmed and it's better than season two. He also says his next project will be even darker in tone than “Squid Game.” Powerful thunderstorms rumble across Texas, delaying holiday travel DALLAS (AP) — Severe thunderstorms are firing up in parts of Texas and could trigger high winds, hail and potential tornadoes. More than 100 flights were delayed and dozens more were canceled Thursday at airports in Dallas and Houston. The National Weather Service says the greatest weather risk stretched from just east of Dallas, and between Houston and portions of southern Arkansas and western Louisiana. The risk includes the possibility of tornadoes, wind gusts between 60 and 80 miles per hour and large hail. The National Weather Service issued a tornado watch for several counties in southeast Texas, including the Houston area. NYC taxi driver was having a medical episode when he jumped the curb and hit people, police say NEW YORK (AP) — New York City police say a taxi driver who hit six pedestrians when he jumped a curb in Manhattan on Christmas Day was having a medical episode at the time. An NYPD spokesperson would not elaborate on the type of type of medical episode but said Thursday no criminality is suspected at this time. The 58-year-old was taken to a hospital in stable condition for further evaluation. Also hospitalized after the yellow taxi drove onto the sidewalk across the street from Macy’s flagship store in Herald Square were a 9-year-old boy with a laceration to his right thigh, a 49-year-old woman with a leg injury and a 41-year-old woman. All were in stable condition. Pizza deliverer in Florida charged with stabbing pregnant woman at motel after tip dispute KISSIMMEE, Fla. (AP) — A pizza deliverer in Florida has been charged with pushing her way into a motel room and stabbing a pregnant woman after a dispute over a tip. The Osceola County Sheriff's Office says that Brianna Alvelo has been charged with stabbing a woman in her motel room in Kissimmee, Florida, a short time after delivering a pizza to her on Sunday. The woman gave Alvelo $50 on a $33.10 bill, expecting change back. When Alvelo started walking away, the woman asked for money back, and Alvelo told her they didn’t make change. The woman got a smaller dollar bill from her boyfriend, and Alvelo’s tip ended up being $2. Friday's Mega Millions drawing is worth an estimated $1.15 billion, one of the game's top jackpots Americans still dreaming of a really big Christmas present can keep that dream alive during Friday’s Mega Millions drawing for a jackpot worth an estimated $1.15 billion. Friday’s jackpot will potentially be the fifth largest in the game’s history. Mega Millions tickets are $2 a piece. But the odds of winning the jackpot are 1 in 302,575,350, and the odds of winning any Mega Millions prize are 1 in 24, according to lottery officials. Tickets for the game are sold in 45 states, along with Washington, D.C., and the U.S. Virgin Islands. Shooting wounds 2 at Phoenix airport, 1 other stabbed, police say PHOENIX (AP) — Police are investigating a shooting at Sky Harbor Airport in Phoenix that left two people wounded by gunfire and another person stabbed. Phoenix police say the shooting Wednesday evening was related to a family dispute that erupted at a restaurant outside security checkpoints. A woman and two adult males were shot, leaving the female with injuries police described as life-threatening. Police say the people involved knew each other and that a physical fight led one of them to fire a weapon. Authorities say the woman remains in critical condition, while the others were treated at a hospital and released.